Inside the Circle · Episode 06
Rob Fraser
Founder & CEO, Outway
Carry your competitive spirit into a new chapter.
Rob explores the transition from elite mountain bike racing to building a performance sock brand.
The person behind the story
Meet Rob.
Leaving elite sport brought questions of identity for Rob Fraser. As founder and CEO of Outway, he talks with Jack about the move from athlete to entrepreneur, and the relationship between business, sport, innovation, and authenticity.
A new perspective
What becomes possible.
Rob’s story considers what can travel with us when a defining role changes. The conversation gives Roadmap readers a grounded example of a next chapter shaped by an existing drive, with room to express it through a different kind of work.
Explore the value of The Roadmap ↗Ideas to take with you
Let the conversation continue.
Leaving a defining role can raise questions beyond the next job.
A competitive drive can find expression in a new setting.
Authenticity and innovation can inform how a founder builds a business.
A moment for you
What does this
bring up in your life?
Original reflection prompts inspired by the themes of this conversation. Take one into your journal, a quiet walk, or a conversation of your own.
- Which qualities would remain if your current role ended?
- Where else could your strongest drive find expression?
- What would make a new chapter feel authentically yours?
Editorial summary based on the published interview and its description. Guest roles reflect the context of the episode. Reflections are provided by this site, not quotations from the guest.
View the original episode ↗


